As a dating and relationship coach, I get a lot of mail from unattached singles and questions from reporters around every February 14th. If one can believe all the hype and anticipation, it’s a day that’s on everyone’s mind- whether they are in a relationship or not. In my work with singles I do see some increase in anxiety and get a lot of reports from folks “feeling the blues, as this day for lovers approaches. Even though I specialize in the business of helping singles find lasting, healthy love- I am not a fan of Valentine’s day for several reasons, the first of which is that it has become hugely commercialized, and is in fact the second largest card selling holiday of the year. Simply put, it has morphed into a Hallmark holiday. Therefore, a lot of the pressure that is felt by everyone coupled or not, is due to massive advertising by all the businesses who hope to make a large profit selling cards, flowers, candy and events like dinners out. As a dating coach, mom and wife- I see this pressure everywhere. Along with Valentine’s Day questions from singles and journalists, I get memos from the kid’s schools, detailing the parties and Valentines that need to be brought to school for everyone to share. These exchanges are no longer just a sweet card from the child, expressing friendship. There…
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Valentine’s Day, Singles, and Hallmark
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